Innovative new series uses Instagram to help parents engage kids in storytime by reading picture books on Instagram Stories.
Tundra Books, an imprint of Penguin Random House Canada, has teamed up with advertising agency Rethink Canada to develop and produce the reading series “StoriesTime” launching September 10th, 2018. The new initiative designed to encourage families to read together, shares celebrated children’s books on Instagram through a series of bedtime Instagram Stories.
New stories featured on @tundrabooks Instagram each Monday and Thursday showcase beautifully illustrated children’s books from a collection of best sellers and new favourites, including Almost a Full Moon, written by Juno Award-winning musician Hawksley Workman. The stories, shot against a cozy home-like setting, and charmingly read, are designed to create an enjoyable experience for the whole family.
“Bedtime reading is a wonderful way for parents to bond with their children, and we are excited to introduce our books to families in this new Instagram approach,” said Vikki VanSickle Associate Director, Marketing & Publicity, Young Readers at Penguin Random House Canada, and also a children’s book author herself.
The idea was inspired by a desire to promote an important childhood ritual, bedtime reading. “Every child should get that experience of bedtime stories. Using Instagram Stories we can use technology to give every kid that chance.” said Mike Dubrick, Partner, Creative Director at Rethink Canada in Toronto. “We see this as a way to encourage greater participation in an essential part of childhood.”
Tundra Books will host two different stories on their Instagram (@tundrabooks) each week over a four week period, the first having debuted September 10th. Each Story will remain active for a 24 hour period.
For more information or for high-resolution photographs please contact Vikki VanSickle at 416.928.2419 or vvansickle@penguinrandomhouse.com.