Instagram Stories to Read Bedtime Stories to Kids

IG storiestimeInnovative new series uses Instagram to help parents engage kids in storytime by reading picture books on Instagram Stories.

Tundra Books, an imprint of Penguin Random House Canada, has teamed up with advertising agency Rethink Canada to develop and produce the reading series “StoriesTime” launching September 10th, 2018. The new initiative designed to encourage families to read together, shares celebrated children’s books on Instagram through a series of bedtime Instagram Stories.

New stories featured on @tundrabooks Instagram each Monday and Thursday showcase beautifully illustrated children’s books from a collection of best sellers and new favourites, including Almost a Full Moon, written by Juno Award-winning musician Hawksley Workman. The stories, shot against a cozy home-like setting, and charmingly read, are designed to create an enjoyable experience for the whole family.

IG storiestime titles

“Bedtime reading is a wonderful way for parents to bond with their children, and we are excited to introduce our books to families in this new Instagram approach,” said Vikki VanSickle Associate Director, Marketing & Publicity, Young Readers at Penguin Random House Canada, and also a children’s book author herself.

The idea was inspired by a desire to promote an important childhood ritual, bedtime reading. “Every child should get that experience of bedtime stories. Using Instagram Stories we can use technology to give every kid that chance.” said Mike Dubrick, Partner, Creative Director at Rethink Canada in Toronto. “We see this as a way to encourage greater participation in an essential part of childhood.”

Tundra Books will host two different stories on their Instagram (@tundrabooks) each week over a four week period, the first having debuted September 10th. Each Story will remain active for a 24 hour period.

For more information or for high-resolution photographs please contact Vikki VanSickle at 416.928.2419 or vvansickle@penguinrandomhouse.com.

Tundra Illustrator Studio: Elly MacKay

Our Tundra Illustrator Studio video series is now live! We visited the studios of three of our summer 2018 picture book creators who work in non-traditional formats to get a behind-the-scenes glimpse at their work spaces, processes, and learn about their inspiration.

Acclaimed paper artist Elly MacKay illustrates a lovely family narrative through the use of weather aphorisms in Red Sky at Night, creating a beautiful and informational story which will appeal to children’s timeless fascination with the natural world.

Red Sky at NightRed Sky at Night
Written by Elly MacKay
Hardcover | 40 Pages
ISBN: 9781101917831
Red sky at night, sailor’s delight. And, the next morning, when the dew is on the grass, no rain will come to pass. These are the perfect conditions for a grandfather to take his grandchildren out on a fishing trip. Especially since, as the saying goes, when the wind is from the West, then the fishes bite the best. The family takes a boat out on the lake, fishing and swimming and eventually camping out on a nearby island, taking full advantage of the gorgeous weather. But the next day . . . red sky in the morning, sailors take warning! The family ventures back home just in time to avoid a rainstorm. But not to worry — the more rain, the more rest. Fair weather’s not always best.

Check out the activity kit too!

Praise for Red Sky at Night:

“With MacKay’s dreamy cut-paper collage art featuring two siblings exploring outdoors, the old-fashioned approach to weather is oddly reassuring.” —New York Times

“[T]his makes a perfect fit for primary weather units.” –starred review, Booklist

“A curated collection of old-timey weather sayings is artfully brought to life in this exquisite informational picture book.” –starred review, Quill & Quire

“Distinctive, luminous illustrations delight the eye.” —Kirkus Reviews

“MacKay . . . once again relies on inventive, diorama-style artwork to create a moving story.” —Publishers Weekly

“A wonderful resource for nature lovers and for any classroom, especially for art and science curricula.” —School Library Journal

“[T]his transfixing picture book will teach something new to cloud-watchers everywhere.” —BookPage

Red Sky at Night

Dear friends,

We need your help! The artwork in Elly MacKay’s Red Sky at Night (available May 1, 2018) is so beautiful that we’re having trouble deciding which one to print as a poster. So this is where you come in, help us by voting for your favorite in the form below. Please click on the posters to see them in greater detail.

We will also randomly choose a voter to receive the winning poster. Vote by Sunday, November 19, 2017.

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Poster 1
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Poster 2
RedSkyAtNight_Poster_V3
Poster 3

Voting poll is now closed. Thank you to everyone who voted!