Putting the YA in FRIYAY: The Beauty of the Moment Cover Reveal

New year, new us! Or, at least, a new look for Tanaz Bhathena‘s sweet contemporary YA, The Beauty of the Moment. Check out the adorable cover below plus TWO Q&As: one with Tanaz and one with the cover artist/designer, Emma Dolan!

Q&A with Tanaz Bhathena

How was the process for this paperback cover different than it was for the hardcover cover?

The thought process was different. The hardcover focuses on Susan’s dreams of being an artist and the illustrations are right out of her sketchbook. The paperback focuses on both Susan and Malcolm and their romance. Both embody different aspects of the book that I love.

What do you think of the new cover?

I get hit by a serious case of nostalgia whenever I see this cover; it takes me back to my own high school days. The colour palette reminds me of a Mississauga sunset and both Susan and Malcolm appear exactly the way I imagined them!

What is your favourite scene in The Beauty of the Moment?

Susan and Malcolm’s scene at Square One Shopping Centre (which is an homage to my BFFs) and Malcolm’s scene with his uncle Mancher, which is humorous and full of good advice. 

What kind of feedback have you received about The Beauty of the Moment since it came out?

My favourite feedback for this book comes from teen readers because it was specifically written with them in mind. The best moment was during a teen girl book club (The Room Of Your Own in Toronto), when a reader said that Susan’s interactions with her mom helped her understand her own mother better. 

What are you working on now?

I’m working on the sequel to Hunted by the Sky, my fantasy novel set in a medieval India-inspired world. The first book releases on June 23 2020, the sequel sometime in 2021. 

What are your most anticipated releases of 2020? 

The Ballad of Songbirds & Snakes by Suzanne Collins, Don’t Read the Comments by Eric Smith,This Is All Your Fault by Aminah Mae Safi, and Girl, Serpent, Thorn by Melissa Bashardoust.

What was your favourite read of 2019?

Patron Saints of Nothing by Randy Ribay. 


Q&A with Emma Dolan

Did you read The Beauty of the Moment before starting on the cover?

I unfortunately wasn’t able to read it before starting the cover. As book designers we try to read the books as often as we can, but this was a tight turnaround so I relied on discussions with the editors, Lynne and Peter, to fill me in!

Were you given any guidance from the author/editor?

Yes, absolutely! My first step was to sit down with the editor to discuss the direction they wanted to take the cover. This book already had a beautifully illustrated hardcover, so it was important to get a sense of everyone’s goals for the new design, what we wanted to do differently, and why.

How did you choose the cover direction? What emotions/what kind of atmosphere were you trying to capture?

During my discussions with the editor, we narrowed down a loose concept and look for the illustration. Everyone felt it was very important to have the central character, Susan, on the cover, as well as to convey that it’s a love story. It can be tricky to depict characters on a cover that only exist in writing. The descriptions might be there on the page, but how that translates in the readers’ imaginations can vary significantly. Luckily, Tanaz was very helpful! She provided detailed descriptions of both characters, as well as the dynamic between them. Lastly, the book is set in Mississauga, and I wanted to give a little nod to that in some way. I based the colour palette on the beautiful sunsets we have here in Toronto and the GTA.

How did you create the cover?

I used a combination of Illustrator and Photoshop to create the illustration, and the final design was laid out in InDesign.

How many drafts/designs did you go through before it was “finished”?

This cover was somewhat unusual in that, apart from a few minimal colour and font revisions, the final cover is very close to the first draft I sent to editorial.

What are some other book covers you’ve worked on? Do you have any coming up?

I’m fairly new to PRHC, so all the covers I’ve worked on have yet to be released – or even printed! I believe the first book I will hold in my hands is a poetry collection by Nancy Lee. It’s always very exciting to finally get to see the finished book!

If you missed picking up The Beauty of the Moment when it came out in hardcover, you can grab the adorable new paperback when it comes out on June 23, 2020!

Make sure to follow Tanaz and Emma on social media as well.

TANAZ BHATHENA: website | instagram
EMMA DOLAN: website | instagram | twitter

YA Halloween Costume: The Beauty of the Moment

Dress up like your favorite YA book covers this Halloween! Today’s outfit is inspired by the sweet, artsy cover of The Beauty of the Moment. We’ve done the work and searched for all the pieces for you!


Scarf: Love Lakeside | Dress: iClothing | Tights: eBay | Boots: Nasty Gal

The Beauty of the Moment
By Tanaz Bhathena
ISBN 9780735263741 | Penguin Teen Canada
368 Pages | Ages 12+ | Hardcover

Susan dreams of being an artist. Malcolm wants to move him and his sister out of a bad living situation. Sparks fly when the two teens meet at a fundraiser for Syrian refugees. A Canadian YA romance for fans of The Sun is Also a Star.

Susan is the new girl — she’s sharp and driven, and strives to meet her parents’ expectations of excellence. Malcolm is the bad boy — he started raising hell at age fifteen, after his mom died of cancer, and has had a reputation ever since.

Susan hasn’t told anyone, but she wants to be an artist. Malcolm doesn’t know what he wants — until he meets her.

Love is messy and families are messier, but in spite of their burdens, Susan and Malcolm fall for each other. The ways they drift apart and come back together are testaments to family, culture, and being true to who you are.

Putting the YA in FRIYAY: Penguin Teen Social 2019 Recap

Yesterday we hosted our second #PenguinTeenSocial event – we invited bloggers and booksellers to our office for a fun night of trivia, pizza, and author signings. Check out some of our highlights below!

Welcome to Penguin Teen Social 2019!

Our author guests were: Tanaz Bhathena, Jeff Zentner, Heather Smith, Lesley Livingston, Lizzy Mason (who unfortunately couldn’t make it), and Laura Sebastian.

We used the Penguin Shop Cart as an author signing booth!

Swag bags including some Penguin Teen Canada sunglasses

Free ARCs!

#Penguin10 – the 10 books you NEED to read this fall!

Pizza generously donated by Panago Pizza. #RandomActsOfPizza

Marketing & Publicity Associate Director Vikki VanSickle introducing the evening’s schedule.

Our authors Jeff Zentner, Lesley Livingston, Heather Smith, Tanaz Bhathena,and Laura Sebastian playing a trivia game with our host/publicity manager, Evan Munday.

Signing line for Lesley Livingston.

Heather Smith and Tanaz Bhathena!

Signing line for Jeff Zentner.

So many book lovers in one room!

Your Penguin Teen Canada team: Sylvia Chan, Sam Devotta, Vikki VanSickle, and Evan Munday.

Thanks to everyone for a great night – hope to see you again next year!

Putting the YA in FRIYAY: The Beauty of the Moment Blog Tour Recap + a Q&A with Tanaz Bhathena

We just finished a successful week-long blog tour in support of Tanaz Bhathena’s The Beauty of the Moment – thank you to all the bloggers who participated!

Check out their thoughts below:

Monday, April 8

Tuesday, April 9

Wednesday, April 10

Thursday, April 11

Friday, April 12

  • Zuhra @ Venus Reads said it was a story that will linger in your mind even after you finish
  • Lisa @ Remarkablylisa recommended it to anyone who likes a little angst in their lives (in a good way)
  • Jamie @ Books and Ladders really connected to their internal and external conflicts
  • Herminia @ Aspiring Writer appreciated the way it ended
  • Delina @ Delina the Reader presented us with a playlist based on the book

Thanks for following along!

As a bonus, here’s a short Q&A with Tanaz herself:

Recommend a book for Susan and Malcolm. 

Susan: The entire Amar Chitra Katha series of graphic novels

Malcolm: The Subtle Art of Not Giving a F*ck by Mark Manson (It might have to be an audiobook though; he’s not keen on reading)

What advice would you give your 16 year old self?

Have more faith in your dreams.

What is the best piece of writing advice you have ever received?

Butt in seat. The story won’t tell itself.

What are you reading now?

The Poppy War by R.F. Kuang

What books do you recommend for fans of The Beauty of the Moment?

The Sun is Also A Star by Nicola Yoon, 2 States by Chetan Bhagat, and You Bring the Distant Near by Mitali Perkins

5 Random Facts About Tanaz Bhathena:

  1. I decided to become a writer because I failed as a cartoonist.
  2. While visiting a foreign country, I always try to learn some of the language.
  3. I cry every time I watch The Lion King. During one particular scene.
  4. Once I figured out the fine art of using a bobby pin, I began doing my own nail art. (I’m not very good; see fact 1.)
  5. I’ve bungee jumped, zip lined and walked the edge of the CN Tower.